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The Customer ID Imperative in a Post-3P Cookie World
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"The Customer ID Imperative in a Post-3P Cookie World"

Having an accurate view of your customers -- their likes and dislikes, purchase behavior and history, demographics, etc. -- is critical to success in retail and ecommerce.

For customers, personalization is king, and relevance rules. For you, customer ID verification and real-time assessment of spending power lets you find and convert the right prospects and properly manage fraud and chargeback risk. But in a world where 3P cookies are going away, tracking behavioral data across the web is out, and people-based marketing is in. Making this all hang together requires a holistic approach combining identity verification and customer data management.

In this special report you will learn:

  • How personalization is gravitating from segment to the individual
  • Three primary approaches to customer ID in a post-3P cookie world
  • About the importance of people-based marketing
  • How customer data management is a critical success factor


Offered Free by: TransUnion
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