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Creating a Customer-Centric Approach to the Returns Experience
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"Creating a Customer-Centric Approach to the Returns Experience"

The returns process shouldn’t be complicated. However, with return rates growing rapidly alongside ecommerce itself, it’s becoming harder for retailers to provide a great experience while also minding the ballooning cost.

Critically, how you handle returns has a major impact on both ecommerce conversion rates and customer satisfaction and loyalty. Taken together, these market forces are leading retailers to get creative and differentiate by making the returns experience as easy and painless as possible for customers.

In this Multichannel Merchant report, you will learn:

  • Best practices for creating a winning returns process
  • The pros and cons of insourcing vs. outsourcing returns
  • How the right returns process builds brand loyalty
  • About the trend of moving “beyond the mailbox” with returns

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