Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Building Cross-Channel Marketing Excellence at Lowe's
Request Your Free Report Now:

"Building Cross-Channel Marketing Excellence at Lowe's"

Whether customers are looking for something specific or simply browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically placing products where customers are sure to find them, physically and digitally.

Circulars are a time-honored way to let shoppers know about specials, but they can be extremely complicated to produce. Each one contains multiple items for sale and can display a wide array of detailed product and pricing information.

Home improvement retailer Lowe’s found a solution to this thorny issue across its 400,000 unique SKUs and 9,000 brands with a cost-effective process for both its print and digital circulars.

In this report by Multichannel Merchant you will learn:

  • How Lowe’s was able to normalize multi-source product data to ensure current information
  • How Lowe’s broke the constraints of proprietary print processes
  • How PureRED and Comosoft worked with Lowe’s legacy systems and improved workflow


Offered Free by: Comosoft Multichannel Solutions
See All Resources from: Comosoft Multichannel Solutions

Recommended for Professionals Like You: